TAGDev Program Entrepreneurship support for job creation: Trendy Animal Feeds, Thika

TAGDev Program through AGLEAD Incubation Hub conducted a monitoring visit to Trendy Animal Feeds on the 10^th March 2023. The visit was aimed at tracking business survival and documentation exercise for the student-founded enterprise that specializes in the processing of animal feeds. The feeds marketed as “Signature feeds”, include poultry, dairy, pigs and dog feeds. The founder of the enterprise, Simon Mwaura and his partners are very grateful to AGLEAD, RUFORUM and TAGDev for their continued financial and technical support.  Mwaura indicated that through the AGLEAD Incubation, Trendy Animal Feeds has grown from an owner-operated micro enterprise that used manual processes to a company with over 7 employees, that runs a factory space equipped with machinery and a delivery pickup truck. During the visit, Mwaura and his employees were ongoing with the production process and delivery of feeds to retailers. The retailers reported that Signature feeds perform well in the market because it directly addresses the needs of livestock farmers because they are affordable and high quality. One of the retailers who is also a pig farmer and a Signature feeds user noted that the Signature sow and weaner feeds have enabled her to boost her pig business. AGLEAD, RUFORUM and TAGDev will continue to conduct the monitoring and document visits to incubated businesses to keep track of performance and to enable the beneficiaries share their inspirational stories with millions of aspiring youth agripreneurs through the video documentaries.